There’s no doubt about it – having new pavement installed is a big investment. And it may be hard to commit to making that kind of investment if you don’t think it through completely. But the fact is that having a new parking lot installed is good for your business and is sure to pay for itself within a short period of time. What follows are some of the reasons why having a new parking lot installed makes good business sense.
- It brings in customers. Just imagine what potential customers would think if you had a storefront that was filthy, or if you had a window display that was dirty and shabby looking. Would this entice customers to come into your place of business? The answer, of course, is no – it would not. The same holds true for your parking lot. If the asphalt is badly damaged, stained, or covered with debris, it doesn’t speak well for your business. And in this competitive marketplace, it’s all too easy for any potential customer to take their business elsewhere.
- It allows you to keep your current customers. Curb appeal isn’t only about getting new customers – it’s about keeping your current ones as well. Put yourself in your customers’ shoes. If you had been regularly going to a store for years, and that store suddenly began to look run down and dirty with a parking lot that looked the same, wouldn’t you look around for another store? As much as we like to assume that our customers are loyal, the truth is that most people will quickly take their business elsewhere if the new company is better managed and better maintained. The condition of your parking lot is a reflection of how you manage your business – at least that’s the way your customers view it.
- It keeps your visitors safe. Whether it’s a new customer, a returning customer, a vendor, a supplier, or anyone else who visits your place of business, maintaining your parking lot provides a safe place for people to drive, park and walk. No one wants somebody to fall and hurt themselves or get in a vehicle accident in a poorly maintained parking lot. And not repairing damage like potholes, broken parking curbs, and faded striping can actually pose a hazard to visitors – and that can be a liability for your business.
A new parking lot may be a big investment, but it’s one that is good for your business. And it may not be as expensive as you think. To find out more, contact a reputable local paving contractor today.